Monday, 17 February 2014
Data Analyst Job at MWEB in Cape Town
01:46
IT
Tracking Number CT_1234_TC_C
Job Title Data Analyst - Maternity Contract (5 months)
Reporting To MIS Specialist
Job Type Classification Temporary
Location - Province Western Cape
Division Connect
Job Description
The MWEB Connect team based in Cape Town currently requires a temp to equip the CRM team with strategic data insights, identification of new trends & opportunities and all other data requirements required to drive overall CRM Strategy (including Base reports, Upsell and Churn Reports, Ad Hoc strategic reports, Trends, Insights & New opportunities Reports) and support for monthly campaigns (Data extraction, Post campaign analysis). In addition to this, the Data Analyst will also need to support data requests from the Product Team.
Duties & Responsibilities
• Data extraction: Generation of target lists for all CRM campaigns on a monthly basis.
• Post Campaign Reporting & Analysis: The ability to conduct in-depth reporting & post campaign analysis, in order to evaluate the performance of monthly campaigns and guide future promotional strategy.
• Ongoing strategic analysis of the database to identify new trends & opportunities within the data. Development of reports which deliver strategic insights into all segments of the database.
• Proactive Identification of previously untapped Upsell opportunities, as well as delivering more insight into Churn reduction within the current customer base.
• Management of the Opt Out Process (CPA compliance).
• Implementation of all email based campaigns using Emarsys system.
Required Skills
• High degree of strategic ability, attention to detail and accountability.
• Ability to complete complex data extraction requests accurately within deadline.
• Must be able to check accuracy of data against secondary sources / knowledge of base.
• An ability to be creative, innovative and able to successfully identify & seize opportunities as they develop within the database.
• Excellent analytical skills and aptitude for problem solving, including data analysis and validation.
• Expert level proficiency with MS Office Suite (Word, Excel, etc.) and advanced expertise with Access & other required systems.
• Ability to translate and enhance complex Marketing requests/briefs to actionable
• data requests & solutions
• Ability to extract and critically analyze complex data from multiple unlinked sources
• Ability to generate insightful reports with inputs from multiple sources, in sustainable & repeatable manner
• Ability to test deliverables from conversions/upgrades, including the creation of test plans for marketing campaigns
Qualifications and experience required
• BComm degree/Business Science or BTech Business diploma (or similar qualification) which includes Stats and Research as modules completed.
• Minumun 2 - 3 Years experience minimum within Data Analyst or Business Analyst role.
• Candidate must have worked in a Marketing environment where Upsell and Churn were amongst key drivers.
• Experience within ISP or Technology environment advantageous.
• Candidate must have experience working with multiple, complex data sources which are not integrated.
• Candidate should have experience working on large databases (number of records exceed 250,000).
• Knowledge of Consumer Protection Act advantageous
How to Apply:
http://mweb.erecruit.co.za/candidateapp/Jobs/View/181213-2/Data_Analyst_-_Maternity_Contract_%285_months%29?source=RSS
Deadline: 16/02/2014





