NETWORK MARKETING MANAGER
[Scale code 130]
MAIN PURPOSE OF POSITION
To develop marketing strategies and campaigns to attract specific audiences, retain and expand SABC Platforms market share in order for SABC Television and Sales & Marketing to maximise revenue.
KEY ACCOUNTABILITIES
Manage the development and application of the SABC Television platforms’ Identity across all brands
Effective management of the Marketing agencies to deliver on the SABC Television platforms’ marketing strategy of the division
Develop and implement effective aligned marketing strategies in order to enhance a positive image of the SABC Television platforms’ and its departments
Coordinate all transversal SABC Television platforms’ marketing tasks across.
Promote the visibility of the SABC Television platforms’ vision, mission and values in order to create a positive image of the SABC Television platforms’
Keeping abreast of stakeholders perceptions of the SABC Television platforms’ and finding ways to improve it
Ensuring the effective promotion of the SABC Television platforms’ brand through various platforms and activities in the corporation
Supply Corporate brand initiatives
Continually report and provide feedback to management on the performance of the division and its properties
Ensure synergy of operation between the SABC Television platforms’ brand and all other SABC brands
Provide strategic marketing expertise to all divisional activities and events and liaison with SABC corporate on these
Ensure tight budget controls are in place in divisional marketing
Develop and manage the SABC Television platforms’ Brand Plan each budget year.
Liaison with the corporate spokesperson and corporate affairs departments on press and public releases
Identify marketing opportunities by identifying consumer requirements; defining market, competitors’ share and competitors’ advantages and weaknesses; forecasting projected business
Improve SABC Television platforms’ marketability and profitability by researching, identifying and capitalising on market opportunities; effectively promote programmes to increase audience growth in accordance with the Marketing strategy
Liaise and sustain rapport with all media owners (radio, press and magazine) and customers to ensure effective publicity of SABC Television platforms’
Direct internal and external marketing presentations to enhance communication, awareness and buy-in
Obtain market share by planning, developing, implementing and evaluating advertising, merchandising, publicity and trade and consumer promotion programmes
To enhance and sustain SABC Television platforms’ integrity across all markets
Digital: Liase with the Digital department to ensure synergy of digital media elements and social media
Collect, analyse and present marketing information with management thus actively participation in decision making
Manage, maintain and expand customer relationships, exploiting specific needs, anticipating new opportunities
Direct, performance manage, motivate and develop marketing team
Assist in the securing of revenue and sponsorships that will provide and ensure optimal, maximum, sustainable, profitability for SABC Television platforms’
Plan, determine, manage and ensure cost effective utilisation of marketing budget
Identification and exploitation of alternative revenue streams
QUALIFICATIONS & EXPERIENCE
Degree in Marketing or equivalent
Qualitative & Quantitative experience in Research
4 Years’ experience in marketing environment (preferably in advertising / media industry)
2 Years management experience
Computer literacy
Entrepreneurial flair and lateral thinking abilities
Understanding of the broadcasting/entertainment environment
Excellent communication (verbal and written) and interpersonal skills
Strategic orientated and proven ability in strategy formulation and execution
Able to solve problems and take decisions
Ability to manage a budget
Excellent people management and leadership skills.
Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act and the SABC’s Employment Equity initiatives.
Apply, with a concise CV to: The Human Resources Manager
Email: tvjobs@sabc.co.za
Closing Date: 27 January 2014
[Scale code 130]
MAIN PURPOSE OF POSITION
To develop marketing strategies and campaigns to attract specific audiences, retain and expand SABC Platforms market share in order for SABC Television and Sales & Marketing to maximise revenue.
KEY ACCOUNTABILITIES
Manage the development and application of the SABC Television platforms’ Identity across all brands
Effective management of the Marketing agencies to deliver on the SABC Television platforms’ marketing strategy of the division
Develop and implement effective aligned marketing strategies in order to enhance a positive image of the SABC Television platforms’ and its departments
Coordinate all transversal SABC Television platforms’ marketing tasks across.
Promote the visibility of the SABC Television platforms’ vision, mission and values in order to create a positive image of the SABC Television platforms’
Keeping abreast of stakeholders perceptions of the SABC Television platforms’ and finding ways to improve it
Ensuring the effective promotion of the SABC Television platforms’ brand through various platforms and activities in the corporation
Supply Corporate brand initiatives
Continually report and provide feedback to management on the performance of the division and its properties
Ensure synergy of operation between the SABC Television platforms’ brand and all other SABC brands
Provide strategic marketing expertise to all divisional activities and events and liaison with SABC corporate on these
Ensure tight budget controls are in place in divisional marketing
Develop and manage the SABC Television platforms’ Brand Plan each budget year.
Liaison with the corporate spokesperson and corporate affairs departments on press and public releases
Identify marketing opportunities by identifying consumer requirements; defining market, competitors’ share and competitors’ advantages and weaknesses; forecasting projected business
Improve SABC Television platforms’ marketability and profitability by researching, identifying and capitalising on market opportunities; effectively promote programmes to increase audience growth in accordance with the Marketing strategy
Liaise and sustain rapport with all media owners (radio, press and magazine) and customers to ensure effective publicity of SABC Television platforms’
Direct internal and external marketing presentations to enhance communication, awareness and buy-in
Obtain market share by planning, developing, implementing and evaluating advertising, merchandising, publicity and trade and consumer promotion programmes
To enhance and sustain SABC Television platforms’ integrity across all markets
Digital: Liase with the Digital department to ensure synergy of digital media elements and social media
Collect, analyse and present marketing information with management thus actively participation in decision making
Manage, maintain and expand customer relationships, exploiting specific needs, anticipating new opportunities
Direct, performance manage, motivate and develop marketing team
Assist in the securing of revenue and sponsorships that will provide and ensure optimal, maximum, sustainable, profitability for SABC Television platforms’
Plan, determine, manage and ensure cost effective utilisation of marketing budget
Identification and exploitation of alternative revenue streams
QUALIFICATIONS & EXPERIENCE
Degree in Marketing or equivalent
Qualitative & Quantitative experience in Research
4 Years’ experience in marketing environment (preferably in advertising / media industry)
2 Years management experience
Computer literacy
Entrepreneurial flair and lateral thinking abilities
Understanding of the broadcasting/entertainment environment
Excellent communication (verbal and written) and interpersonal skills
Strategic orientated and proven ability in strategy formulation and execution
Able to solve problems and take decisions
Ability to manage a budget
Excellent people management and leadership skills.
Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act and the SABC’s Employment Equity initiatives.
Apply, with a concise CV to: The Human Resources Manager
Email: tvjobs@sabc.co.za
Closing Date: 27 January 2014





