Voyager Programme & Member Specialist Job at SAA in Ekurhuleni

Job title: Voyager Programme & Member Specialist

Recruiter : South African Airways (Pty) Ltd.

REF: Ekurhuleni (East Rand)/COMM/Voyager Programme & Member Specialist/SC/120214


Advert Details

Recruiter:     South African Airways (Pty) Ltd.
    
Location:     Ekurhuleni (East Rand)    


Introduction... The successful candidate will be responsible for managing and executing the loyalty program throughout product and service lifecycles to increase share of wallet spend and drive customer retention, maximising the program value.The incumbent will be expected to formulate and implement ‘best practice’ and ‘best-in-class’ member retention plans that drive member retention initiatives.

Minimum Requirements... 

Diploma / Degree in Marketing or Communications at NQF level 7

A minimum of 5 - 7 years experience at management level

Successful track record in a frequent flyer/loyalty program environment

Data analysis experience

Sound experience in market research

Job Specification... 

PRINCIPAL ACCOUNTABILITIES

    Develop and implement a member activation plan within Voyager
    Formulate and execute a member retention plan in line with pre-identified member segments
    Drive retention performance improvement through multi-channel initiatives
    Benchmark key features of airline and non-airline loyalty or frequent flyer programmes with Voyager's offering
    Execute detailed and innovative customer-focused program initiatives to acquire, engage and retain members
    Track, analyse and generate customer insights to co-ordinate development of programme features
    Work with Voyager Marketing and other functional areas to identify and develop program features that would create member and organisational value
    Recommend policy and programme changes to increase retention opportunities
    Contribute to formulations of divisional strategies and policies
    Prepare value propositions and business rules for programme initiatives
    Develop and implement standard operating procedures in line with program enhancements
    Lead cross-business loyalty efforts to increase usage, experience and engagement with SAA Voyager program and help reduce churn
    Drive initiatives to improve ‘ease of use' for customers in order to increase loyalty and spend per customer segment
    Analyse and manage program tiers, membership types, activities and points - defining the appropriate business rules in conjunction with other functional areas
    Develop and lead the organisation-wide application of the criteria for the management of elect cards, to safeguard the value and integrity of the programme
    Lead data collection and integration efforts to improve the current member database for improved segmentation, effective campaign management and opportunity to differentiate services per segment
    Lead data analysis efforts to establish the effectiveness of member acquisition and retention strategies
    Partner with SAA System & Support to specify required system enhancements for effective programme and member management
    Prepare regular reports of frequent flyer and loyalty programme trends, programme enhancement and utilisation, member acquisition and retention


PLEASE NOTE THE FOLLOWING:

    The onus is on the applicant to prove that he/she meets the minimum requirements, therefore please ensure that your CV is detailed enough, in other words, makes reference to qualifications, knowledge, skills, experience (inclusive of duties, tenure, designation etc.) and attributes.
    Please note that no applications will be accepted without a certified copy of the applicant's ID and all relevant qualifications.
    Closing date will be on 2014-01-11 at 15H00 Please be mindful of the closing date as NO late applications will be considered.
    Applicants will go through a comprehensive assessment process which may include competency and/or psychometric assessments;
    Applicants will undergo pre-employment checks i.e. criminal, credit, reference, authentication of qualification etc.
    SAA is committed to Employment Equity. All appointments will be made in this context.
    SAA reserves the right not to make an appointment to any of the positions contained in this advert.
    Queries relating to the above positions may be directed to the relevant HRBP.
    Should you not receive a response in 21 days, please consider your application unsuccessful.


How to Apply:

https://flysaa.pnet.co.za/index.php?s=advert_view&g=4673&x=2401399&i=233&pop=1

Deadline: 16/02/2014