Senior Marketing Specialist at Life Healthcare in Illovo

Job Title: Senior Marketing Specialist
Function: Other
Facility:   Life Illovo Head Office

Introduction:
    
A vacancy exists for a Senior Marketing Specialist, based at Life Healthcare Head Office, reporting to Liesel van Oudenhove, Marketing Manager. The successful candidate will be responsible for the implementation and maintaining of sound marketing/brand structures and outputs within indicated business units in order to create and maintain a streamlined, cost effective consolidated marketing effort. For operational reasons and for the medium term, this incumbent will be required to focus on the inland region keeping in mind that job outputs could change in the long term as operational structures change.

Critical Outputs:
  
• Guide hospitals/business units in developing and implementing marketing and communication strategies: assist hospital managers and marketing incumbents to develop a marketing strategy aligned to general business plans driving the growth strategy of the hospital through understanding, identifying and addressing the needs of the target market and local community as well as understanding competitor strategies
• Develop and implement marketing and communication strategies to address specific needs within the inland region
• Align hospital and regional marketing and communications strategies with corporate marketing and communication strategies and initiatives – particularly pertaining to the creation of brand compliance and sound consolidated marketing platforms
• Guide hospitals/business units in developing and implementing a standardized doctor database including the development of marketing statistics and a streamlined stakeholder management system
• Manage corporate identity and brand implementation and compliance
• Liaison between national marketing and communications departments, regional structures and hospital marketing incumbents to enable an effective platform for the execution of the task environment
• Interpret your clients business needs and develop content, materials and systems to support their marketing outputs and needs
• Think creatively to produce new ideas and concepts
• Keep abreast of competitor marketing and public relations activities
• Assist with project planning and roll-out as required by the marketing manager
• Assist in building brand platforms and systems in support of more streamlined marketing outputs and executions from a hospital level

Requirements:    
• A registered tertiary qualification in marketing / corporate communications / public relations
• Minimum three years’ experience in a marketing role within a hospital environment
• Proven professional track record with a specific focus on project management skills
• Sound knowledge of brand management and the influence of marketing, communication and public relations within this sphere
• Understanding of the private healthcare industry, its challenges and role players
• Computer proficiency
• Driver’s license, own transport and ability to travel
• Candidates will be required to present on a certain topic and complete a skills test as part of the interview process
• Problem-solving and analysis
• Workplace robustness and resilience
• An unquestionable starter and finisher
• Verbal and written communication and presentation skills
• Drive and energy
• Attention to detail
• Ability to work in a team
• Building relationships: good organizational and interpersonal skills – ability to deal with target publics on all levels
• Organizational awareness
• Leading by example
• Motivating and developing people
• Problem-solving and analysis
• Workplace robustness and resilience
• An unquestionable starter and finisher

Deadline Date:24.01.2014
How to Apply:
Note:

Before making application, you are requested to discuss your application with your line manager.
Life Healthcare is an Equal Opportunity Employer.

Contact:    
Interested candidates who meet the requirements are invited to apply by forwarding a comprehensive CV to the marketing manager:
Liesel van Oudenhove
Liesel.vanoudenhove@lifehealthcare.co.za