Brand Manager Job at Woolworths in Cape Town

Brand Manager III (Clothing and General Merchandise): Marketing - Head Office
REF: PM/MS/Brand Manager III (Clothing and General Merchandise): Marketing - Head Office/Western Cape/140114


Introduction

Responsible for implementing a Brand strategy into a 360 Marketing Communication and promotional plan in line with the business strategy by integrating all Marketing communication and activity across the Marketing business unit.
Support the strategic vision, development and execution of all marketing campaigns
Minimum Requirements
Technical Skills / Experience:

    Relevant advanced diploma or degree (preferably commerce or marketing)
    3 years experience retail fashion and building fashion brands
    Must have interest in retail fashion, promotions and  building Fashion Brands across all apparel
    Be a creative idea-generator of ideas  that solve business challenges and understand how it works in partnership to media
    Creative, self-directed problem solver that have a passion for innovation
    Solid retail skills and experience
    Marketing knowledge and experience
    Writing skills
    Ability to integrate and communicate across all levels
    Excellent presentation skills
    Strong planning and conceptual ability
    Good business awareness including external markets and competitor positions
    Financial/Budget management
    Propensity to act with a sense of urgency, take ownership of work and accept full accountability for commercial results

“As a proud South African brand, Woolworths is committed to transformation. Meeting our employment equity goals will be taken into account in our recruitment decisions”
Job Specification
Marketing Communication Operational/Trading Plan

    Deliver an integrated 360 marketing communication plan
    Ensure Marketing plan is delivered to an integrated commercial and trade plan
    Deliver input into the marketing concept based on awareness of market and industry trends and an up-to-date knowledge of competitive behaviour
    Lead and develop the marketing brief to the studio to deliver a well thought through TTL brief which supports the marketing strategy in line with the WMC
    Ensure CPA is adhered to
    Define media objectives and include media preferences
    Integrate with internal networks to identify opportunities to maximize integration and exposure
    Deliver specific areas of the Marketing scorecard on a quarterly basis (commercial)
    Adhere to operational plans, managing execution and measuring results
    Documented communication and marketing plan that is regularly updated and communicated

Customer

    Provide clear direction on the Woolworths customer through analysis of customer data and PIR’s
    Implement a Direct Marketing plan that speaks to increasing in frequency and spend
    Implement an Omni-channel communication plan that is relevant and communicated to all key stakeholders
    Ensure that all Marketing campaigns and communication plans are in adherence to legislation e.g. CPA

Competitor Analysis and PIR’s

    Analyse and provide feedback on the success of marketing, advertising and promotional campaigns
    Conduct detailed competitor analysis to ensure that we lead the market and that the Brand team is kept up to date on local and international Marketing trends

Budget Management

    Ensure that campaigns adhere to budget
    Provide input into quarterly updates on actual vs. budget

Integration with key partners

    Partner with in-house agency to deliver high quality creative output to the briefs
    Build and maintain effective relationships with Business, Marketing, Sales Management, VM, Digital Marketing and internal Studio and Agency to deliver seamless communication to the customer
    Liaise with Buying groups to co-ordinate Clothing product for all shoots

Deadline

How to Apply

http://woolworths.pnet.co.za/index.php?s=advert_view&g=3910&x=1626647&i=2232&pop=1